2025 at genesis labels & packaging
As we step into 2026, it’s a great opportunity to look at what we have achieved in 2025, genesis is redefining what bespoke branding means—not just in terms of aesthetic, but in how the business aligns purpose with product. With its roots deeply embedded in over 35 years of experience working with international brands and bespoke designers, genesis has planted its flag this year as a leader not only in high-end labels, trims and packaging, but in sustainable innovation and responsible manufacturing.
Here’s a look at how 2025 has shaped genesis across three big themes: sustainability and ESG, product & service innovation, and client-centred growth.
1. Sustainability & ESG – From ambition to action
For genesis, sustainability is not a marketing slogan—it’s central to the business model. Genesis’ sustainability section outlines ambitious targets for this year: implementing ISO 14001 (an international environmental management standard), reviewing solar PV roof installation, heating-efficiency upgrades and completing bluesign® system partnership accreditation.
In 2025, some key focus areas included:
Materials and circularity: 2024–25 review shows they increased their sustainable-product share from 54.9 % to 70.5 %.
End-of-life thinking: The company is redesigning packaging systems to eliminate non-recyclable components (laminations, mixed adhesives, embedded magnets) and using more recyclable alternatives like slot-and-lock constructions and water-based inks.
Transparent, ethical supply chain: GRS (Global Recycled Standard) and FSC certified, and a Sedex member. All production partners must meet stringent ethical and environmental criteria.
Why it matters in 2025: With consumers and brands demanding more from packaging—not just function, but story, traceability and circularity—genesis is positioning itself as the partner for those who want branding + responsibility.
2. Product & Service Innovation – Bespoke elevated
While sustainability is the heart, innovation drives the muscle at genesis. The product-range page emphasises the bespoke nature of every offering—from woven labels and swing tickets to full retail packaging.
Key highlights for this year:
Bespoke packaging options: From recycled card envelopes and flat-pack gift boxes to drawer-style luxury packaging, genesis is catering to high-end brands seeking that bespoke look yet sustainable build.
Global stockholding & rapid call-off: With partners across the UK, Europe, Turkey, Bangladesh, India, Hong Kong and China, GLP enables global supply while ensuring consistency.
In-house design & sampling capability: genesis’ process emphasises collaboration—clients can bring vector artwork or use the team to design and sample. Then bulk production begins only when the sample meets the brand’s standard.
In 2025, the marriage of design flexibility + sustainability credentials gives genesis a strong competitive edge—they’re not just delivering “good boxes” or labels, but good boxes that do good.
3. Client-Centered Growth – Building partnerships
Genesis doesn’t just talk about being a supplier—they emphasise being a partner. The testimonials page features long-term relationships with well-known brands who highlight genesis service, innovation, responsiveness and sustainability options.
In 2025, this translates into:
Extending consultancy roles: Helping brands choose the right sustainable materials, understand end-of-life implications and reflect their values in packaging.
Global consistency: Ensuring that approved packaging or labels deployed across different geographies are identical in spec and supply chain transparency.
Lifecycle perspective: genesis encourages brands to think beyond “we printed the box” to “what happens when it’s used, disposed, recycled?” This mindset aligns with broader industry shifts (see e.g. the UK Packaging Awards 2025, where luxury packaging sustainability is spotlighted).
Looking ahead to 2026
Genesis hopes for:
Broader sustainable-product lines: With 70+% of products already deemed sustainable, expect further innovation in materials (e.g., plant-based, PCR-content labels) and construction methods.
Elevated brand partnerships: As more luxury and premium brands demand sustainable packaging that still impresses visually and tactilely, genesis is well placed to be the go-to.
Global reach with local impact: While their supply chain spans continents, genesis emphasises shorter-haul production for UK brands, sea-freight instead of air, and strategic partner selection to reduce environmental footprint.
In summary
2025 is not just another year for genesis labels & packaging—it is a year of purposeful transformation. Genesis are merging luxury, creativity and brand storytelling with rigorous sustainability, ethical supply chains and forward-thinking product design. For brands that care about both impact and image, genesis offers more than a supplier—they offer a partner for sustainable brand expression.
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📧 Email us: Sales@genesislabels.co.uk
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